Inside the Meaning of Our Upside-Down Apparel

At UPSIDE, we’re not just designing fan gear — we’re creating a new way to rep your school. Our upside-down city names flip tradition and make a bold statement. It's college pride, reimagined.

Why Upside-Down?

Our flipped city designs are about standing out. They're for the students, alumni, and fans who don’t settle for ordinary. When you wear an upside-down city, you’re repping your school with confidence — and a twist.

From Florida to Miami, Ann Arbor to Tuscaloosa, and Los Angeles, our pieces capture the energy of legendary college towns and turn them into something you can wear with pride.

More Than Just a Look

These aren’t your average gameday clothes. Our designs are built with premium materials, clean graphics, and an aesthetic that stands out long after the final whistle. Whether you’re at the tailgate, in the gym, or hanging on campus — UPSIDE helps you do it in style.

We focus on limited drops, high quality, and unique city-based designs. Because repping your roots should feel personal — not mass-produced.

Colleges We Rep

Our upside-down designs span some of the most iconic schools in the country:

• Florida, Alabama, Arizona, Arkansas, Auburn, Clemson, Colorado
• Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Los Angeles
• Louisiana, Louisville, Miami, Michigan, Mississippi, Missouri
• Nebraska, North Carolina, Ohio, Oklahoma, Oregon, Orlando
• South Carolina, Southern California, Syracuse, Tallahassee, Tampa
• Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin

Each city has its own story. Its own style. And its own reason to be worn upside-down.