Upside

Upside began with a simple idea. Apparel that represents your school or your city should feel fresh, modern, and personal.

While studying at the University of Florida, our founder Evan noticed that most options all looked the same. Nothing truly stood out, and nothing reflected the individuality of the people wearing it. Upside was created to change that.

From the start, the goal has been to elevate the way people show pride in the places and teams they love. We take the names and symbols you already connect with and rework them into clean, distinctive designs that feel new and instantly recognizable. Every detail is intentional. Every design is meant to help you stand apart in a way that feels effortless.

What started as a small idea in college has grown into a rising brand known for its unique approach and limited collections. Today, Upside partners with select universities to create officially licensed apparel made with quality, authenticity, and exclusivity at the core. These pieces are crafted with care and made for people who want something different from the typical options.

Upside is not just clothing. It is a feeling. It is confidence. It is the moment you put something on and know it reflects your style and your identity.

This is Upside. A new direction for those who want to stand out.