Our Story
Upside began with a simple idea: apparel representing your school or city should feel fresh, modern, and personal.
While studying at the University of Florida, founder Evan noticed that most collegiate apparel looked the same. He created Upside to offer distinctive designs that help people show pride while standing out.
Today, Upside partners with select universities to produce officially licensed, limited-edition apparel built around quality, authenticity, and individuality.
This is Upside. A new direction for those who want something different.
Our Values
Distinctive
Fresh collegiate designs made to stand out from traditional fan apparel
Quality
Premium materials, thoughtful construction, and attention to every detail
Authentic
Original apparel that lets fans express their school pride with confidence
Meet Evan
Founder & CEO
Evan founded Upside in 2024, growing it into an officially licensed collegiate apparel brand representing 25+ universities. Upside apparel is sold nationwide through major retailers, including PacSun, Rally House, and Urban Outfitters.
