Welcome to Upside, where game day style meets bold individuality. Founded by college student Evan, our brand is all about standing out in the crowd and redefining school pride. We take a fresh approach to fashion by flipping city and state names, giving you a new way to rep your school and showcase your roots. Whether you're tailgating or cheering in the stands, our unique designs ensure you’re not just part of the game day experience—you’re leading it. Dare to stand out, dare to be different.