MADE TO REPRESENT MORE.
Upside started in Gainesville with a simple idea: collegiate apparel should feel like something you’d choose to wear every day.
Founded by University of Florida alumnus Evan Kuperman, Upside creates officially licensed pieces with modern fits, considered details, and a fresh take on the schools that matter to you. From hoodies and shorts to tees and hats, each collection is made to stand out beyond game day.
BUILT DIFFERENT. ONLY UPSIDE.
Every drop since has been a chance to take that idea further, with new schools, new pieces, and fresh ways to represent the places that matter to us.
To everyone who has worn Upside, shared it with a friend, or supported us from the first collection, thank you. We’re just getting started.
- Upside Team
