San Diego State athlete smiling in an UPSIDE SDSU Aztecs hoodie and hat

Our story

Built by a fan. For the fans.

Officially licensed college apparel with modern fits and premium quality. Made to wear well past gameday.

UF alum · Founder

The founder

Hi, I'm Evan.

I started UPSIDE in 2024 in Gainesville, as a University of Florida student. I loved repping my school, but most college apparel looked the same. Same logo, same fit, on everyone.

So I set out to give fans something different: modern fits, premium quality and designs you'd actually wear well past gameday.

Give fans something different.

Today UPSIDE is officially licensed by 33 universities. Every piece is approved by the school, and you'll find us at PacSun, Urban Outfitters and Rally House. Built different. Only UPSIDE.

Evan Kuperman

Founder, UPSIDE

The journey

How it happened

2024
The first design
A UF student in Gainesville sets out to make college gear that doesn't look like everyone else's.
02
The first drop
The first UPSIDE pieces go live for fans.
2025
The first school license
A university officially licenses UPSIDE. Every piece approved by the school.
Months later
10+ schools
Over 10 universities sign on within a few months.
Year one
32 schools
32 officially licensed universities in our first year.
06
On the shelves
Now sold at PacSun, Urban Outfitters and Rally House.

The proof

Real. Licensed. Trusted.

Universities, officially licensed: 33
Average rating: 4.8★; From 1292 reviews
Every piece approved by the school: Licensed
To ship your order: 1–2 days

Sold at

Built different

What makes it different

Fit
Modern, relaxed cuts you'd wear any day of the week, not just on gameday.
Quality
Premium fabric and clean, detailed embroidery. You can feel the difference.
Design
Fresh, officially licensed designs you won't see on everyone else in the stands.

The fan wall

Worn by real fans

Photos and words from people who bought it.

4.8 1292 reviews · Read them

Sebastian · San Diego State Aztecs Suede Hat
Alexis · LSU Mesh Shorts
Sirena
ZayLuv · LSU Mesh Shorts

I love my hoodie! The design is so unique and it’s nice to see a company making some new designs for USF! I enjoy the fit, which is a boxier more oversized feel. For reference, I am 5’3 125lbs and got a size medium, which fits great as an oversized hoodie! Thick fabric and overall great quality!

Sirena Anderson Verified buyer
Great shorts and great fit they are very comfortable and fashionable.

ZayLuv Verified buyer
LSU Mesh Shorts