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Sets over $125 ship free. Sets over $175 earn the free hat.








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The James Madison University shop
Officially licensed James Madison University Dukes apparel
UPSIDE makes officially licensed James Madison University Dukes gear: hoodies, crewnecks, tees, shorts and hats in school colors, cut and finished to wear well past gameday. Made for Dukes fans in Harrisonburg, Virginia and everywhere else they rep the Dukes. Every piece is approved by the university.
- School
- James Madison University
- Mascot
- Dukes
- Home
- Harrisonburg, Virginia
- Colors
- In the collection
- 10 pieces, from $35
- Fan rating
- 4.7 from 77 reviews
- Shipping
- Free over $125, free hat over $175
- Licensing
- Officially licensed
- Gameday guide
- The JMU Dukes outfit guide
UPSIDE is also available at
James Madison University gear, answered
Is James Madison University x UPSIDE apparel officially licensed?
Yes. Every piece in the James Madison University x UPSIDE collection is officially licensed and approved by the university.
What Dukes gear does UPSIDE make?
Right now the collection has 10 pieces: hoodies, crewnecks, tees, shorts and hats, starting at $35.
Where can I buy James Madison University x UPSIDE gear?
Right here, where the full James Madison University collection lives. UPSIDE is also available at PacSun, Urban Outfitters and Rally House, and selection varies by retailer.
Is shipping free?
Orders over $125 ship free. Spend $175 and a hat is on us.
What's the return policy?
30-day returns from the delivery date, with free exchanges on all orders.






