What to Wear to a JMU Game: JMU Dukes Gameday Outfit Guide

Whether you're headed to a home game in Harrisonburg, VA, watching with friends, or just repping the Dukes on a regular Tuesday, this guide covers what to wear, how the pieces fit, and the best JMU gifts. Every piece below is officially licensed by James Madison University and designed by UPSIDE, with the school name flipped upside down so it stands out in a sea of purple and gold.

The best JMU apparel right now

These are the pieces JMU fans reach for most, from the varsity hoodie to the mesh shorts that show up at every tailgate.

JMU Varsity Hoodie$80 $98JMU Essentials Oversized Tee$65JMU Mesh Shorts | Exclusive$50 $65JMU Dukes Mini Mesh Shorts$50JMU Dukes Hat$35 $45JMU x Upside Hoodie$60 $80

How to dress for a JMU game

Harrisonburg, VA gets everything from warm early-season afternoons to chilly late-fall nights, so it pays to own pieces for both.

• Warm-weather game: Light layers and a hat for sunny afternoon kickoffs. Wear: JMU Essentials Oversized Tee, JMU Mesh Shorts | Exclusive, JMU Dukes Hat.
• Chilly night game: A warm layer on top with shorts or jeans below, the go-to transition-season fit. Wear: JMU Varsity Hoodie, JMU Mesh Shorts | Exclusive.
• Everyday on campus: Easy pieces for class, the weekend and visits back to campus. Wear: JMU Essentials Oversized Tee, JMU Dukes Hat.

JMU tailgate essentials

Tailgates are long, so comfort matters as much as color. Mesh shorts are the easiest piece to live in all day, an oversized tee layers over anything, and a hat handles sun and bad hair days alike. If the game runs late, toss the hoodie in the car.

Sizing and fit

• Hoodies: JMU Varsity Hoodie comes in XS/S, M/L, XL/XXL.
• Tees: the JMU Essentials Oversized Tee comes in S, M, L, XL, XXL and is cut oversized, so size down for a closer fit.
• Mesh shorts: JMU Mesh Shorts | Exclusive comes in S, M, L, XL.
• Mini mesh shorts: JMU Dukes Mini Mesh Shorts comes in XS, S, M, L.
• Hats: one size fits most.

Not sure? Size exchanges are free, so you can swap if something doesn't fit right.

JMU gift ideas

Shopping for a student, a new admit, a proud parent or an alum? These are easy wins:

• Under $50: JMU Dukes Hat ($35), JMU Established Suede Hat ($35).
• The bigger gift: JMU Mesh Shorts | Exclusive ($50), JMU Dukes Mini Mesh Shorts ($50), JMU Dukes Varsity Crewneck ($50).
• The full fit: pair a hoodie or tee with shorts and a hat to hit free shipping at $125.

Why the JMU logo is upside down

The upside-down print is UPSIDE's signature. It flips tradition for fans who want their JMU pride to look different from what everyone else bought at the bookstore, while staying officially licensed. Read more about the meaning behind upside-down apparel, or see the JMU collection launch.

JMU apparel FAQ

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