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What to Wear to a BYU Game: BYU Cougars Gameday Outfit Guide

Whether you're headed to a home game in Provo, UT, watching with friends, or just repping the Cougars on a regular Tuesday, this guide covers what to wear, how the pieces fit, and the best BYU gifts.

By UPSIDE 3 min read

Shop BYU CougarsThe collection story
BYU Cougars apparel by UPSIDE

Every piece below is officially licensed by Brigham Young University and designed by UPSIDE, with the school name flipped upside down so it stands out in a sea of blue and white.

The best BYU apparel right now

These are the pieces BYU fans reach for most, from the varsity hoodie to the mesh shorts that show up at every tailgate.

BYU Cougars Varsity HoodieBYU Cougars Varsity Hoodie$98BYU Cougars Essentials Oversized TeeBYU Cougars Essentials Oversized Tee$65BYU Cougars Varsity Mesh ShortsBYU Cougars Varsity Mesh Shorts$80BYU Cougars Mini Mesh ShortsBYU Cougars Mini Mesh Shorts$50BYU Cougars HatBYU Cougars Hat$45

How to dress for a BYU game

Fall in Provo, UT turns cold quickly, so plan on layers: start with a tee early in the season and lean on the hoodie once the temperature drops.

Color tip: BYU colors are blue and white. Match one color on top and keep the rest neutral (black, white or denim) for a clean look that still reads as BYU from across the stadium.

BYU tailgate essentials

Tailgates are long, so comfort matters as much as color. Mesh shorts are the easiest piece to live in all day, an oversized tee layers over anything, and a hat handles sun and bad hair days alike. If the game runs late, toss the hoodie in the car.

Sizing and fit

Not sure? Size exchanges are free, so you can swap if something doesn't fit right.

BYU gift ideas

Shopping for a student, a new admit, a proud parent or an alum? These are easy wins:

Why the BYU logo is upside down

The upside-down print is UPSIDE's signature. It flips tradition for fans who want their BYU pride to look different from what everyone else bought at the bookstore, while staying officially licensed. Read more about the meaning behind upside-down apparel, or see the BYU collection launch.

BYU apparel FAQ

Is UPSIDE BYU apparel officially licensed?

Yes. Every UPSIDE BYU piece is officially licensed by Brigham Young University.

What are BYU Cougars colors?

BYU colors are blue and white. Every piece in the UPSIDE BYU collection is built around them.

How fast does it ship?

Orders ship in 1–2 business days from Florida, and shipping is free on orders of $125 or more.

What if it doesn't fit?

Size exchanges are free, so you can swap for a different size if something doesn't fit.

Why is the BYU logo upside down?

The flipped logo is UPSIDE's signature. It's a statement for fans who want to rep BYU with confidence without looking like everyone else in the stands.

Ready to rep BYU?

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BYU Cougars Varsity Hoodie BYU CougarsVarsity Hoodie $98 BYU Cougars Essentials Oversized Tee BYU CougarsEssentials Oversized Tee $65 BYU Cougars Varsity Mesh Shorts BYU CougarsVarsity Mesh Shorts $80 BYU Cougars Hat BYU CougarsCougars Hat $45 BYU Cougars Women's Mesh Shorts BYU CougarsMesh Shorts $50
The collection story Official Brigham Young University Cougars Upside Down Collection Now Available Read it

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