New collectionOfficially licensed
From Provo to wherever you watch the game, the UPSIDE BYU Cougars collection gives Brigham Young University fans officially licensed gear with the name flipped upside down.
The palette stays true to blue and white.
There are 5 pieces in the BYU collection right now.
Not sure on size? Exchanges are free.
Build the fit around one BYU piece and keep the rest simple so the upside-down name stands out. When it cools down, layer the BYU Cougars Varsity Hoodie over a tee and you are set from tailgate to final whistle. BYU colors are blue and white: match one on top and keep the rest neutral.
Most BYU gear looks the same from section to section. Turning the name upside down is how UPSIDE makes yours the one people ask about. More on why we flip the logo, and the BYU gameday outfit guide has full outfits.
Shop the BYU Cougars collection
Yes. Every piece is officially licensed by Brigham Young University.
The BYU Cougars Varsity Hoodie is the signature piece.
Yes: the BYU Cougars Women's Mesh Shorts, in XS, S, M and L.
Blue and white. The collection is built around them.
It ships from Florida in 1–2 business days; orders of $125 or more ship free.
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What to wear, how it fits and what to gift, school by school.
